SEO for Job Boards:
Your Full Guide in 2023

Marty Aghajanyan | January 06, 2023 (updated) | 10 min read

Table of contents


Anyone can start a job board, but not everyone can turn it into success. Over the years of providing a platform for hundreds of job boards, we have seen many job listing websites succeed. However, we’ve also seen many fail halfway. One of the main reasons for their failure is not having enough traffic and therefore presenting no value for both job seekers and employers. 

One of the key sources of traffic for job boards is Google, if not the largest. So the better the SEO of your job board is, the more traffic you can get and the more successful your job board will be. But how do you improve your job board SEO? 

The key to a good SEO for job boards is being able to target the right audience with relevant content. This article will help you learn all the important tips for job board SEO and how you can optimize and improve your website through it. So, without any delay, let’s get right to it!  

1. Create SEO-Friendly Job Listing Pages

If you’re just starting your job board SEO journey, it might be helpful to understand where the other job boards get their traffic from. To do so, we’ll use Ahrefs to get estimated data about the traffic LinkedIn Jobs generates.

Here you can see that LinkedIn Jobs has around 6.2M monthly traffic from Google alone. 

But the main question remains, which pages bring that amount of traffic to LinkedIn Jobs? To find the answer, let’s check the Top Pages section on Ahrefs. 

Here we can see that 17% of the LinkedIn Jobs traffic comes to their main page, while the rest 83% is divided between their 1M+ optimized pages. 

If we scroll down the list, we’ll see that those pages are job listing pages organized by location, category, and type of jobs. This gives them a better chance of showing up on the first page of SERP (Search Engine Result Page) whenever people make queries for specific job types. 

Let’s apply what we’ve learned above to a hypothetical example. 

Pretend, we have a job board for a cyber security niche, what kind of job listing pages do we need to have? 

For that, we can search “cyber security jobs” in the Ahref Keyword Explorer tool to get keyword ideas.

If we scan all the results and also search for other roles in the niche, we can create the following job listing pages:

  • Home Page 
    cyber security jobs - 50K searches/month
  • Jobs by Categories
    cyber security analyst jobs - 3.0K searches/month
    penetration testing jobs - 1.9K searches/month
    network security jobs - 1.7K searches/month
  • Jobs by Location or Remote
    remote cyber security jobs - 2.6K searches/month
    cyber security jobs in canada - 1.3K searches/month
    cyber security jobs nyc - 800 searches/month
  • Jobs by Company
    google cyber security jobs - 1.1K searches/month
    fbi cyber security jobs - 900 searches/month
    amazon cyber security jobs - 500 searches/month
  • Jobs by Level
    entry level cyber security jobs - 8.4K searches/month
    senior cyber security jobs - 70 searches/month
  • Jobs by Type
    part time cyber security jobs - 600 searches/month
    cyber security contract jobs - 350 searches/month

With these pages, we can get way more traffic from Google, than if we had only a homepage with ‘cyber security’ title. 

By the way, if you use jBoard to create your job board, we will automatically generate SEO-friendly job listing pages for you based on categories, tags, job types, and locations. All you need to do is to make sure the categories and tags in your job board match what people are searching for.

2. Attract Employers and Job Seekers With Your Blog 

Besides job listings and job detail page optimization, there’s also another golden opportunity that can help you target the right audience for your job board and bring in more traffic. You can write blog posts that employers and job seekers in your niche search for. 

But can you write about any topic related to your niche? Technically, you can do it, but based on what we’ve seen so far, it’s important to cover topics that are closely related to not only your niche but also your job board. 

Let’s take two keywords to understand this better: 

  • cyber security trends ~2,000 searches/month
  • cyber security job description ~2,000 searches/month

As you can see, they both have the same amount of monthly traffic. The key question is: Is the same amount of traffic going to the ‘cyber security trends’ as valuable as the one going to the ‘cyber security job description’?

The answer is no! Because the person who is searching for ‘cyber security trends’ simply wants to educate himself about the trends, while the one searching for ‘cyber security job description’ is most probably going to write a job post. So if he comes across your job board through this kind of content, there’ll be a good chance for him to post that job posting on your website. 

Based on our research, here are some blog post ideas that can help you generate highly relevant traffic. 

Blog post ideas to bring employers to your job board

  • Most effective job description templates (Global Volume - 1.9K)  
  • How to write a job description (Global Volume - 6.1K) 
  • How to improve company culture (Global Volume - 800)

Blog post ideas to bring job seekers to your job board

  • How much is the average salary of a niche job (Global Volume - 2K)
  • Skills required for the niche job (Global Volume - 800) 
  • Most asked job interview questions for the niche job (Global Volume - 200) 
  • How to write a CV (Global Volume - 99K)
  • How to answer why should we hire you (Global Volume - 5.2K)
  • How to make money from home (Global Volume - 94K)
  • How to become a professional in the niche job (Global Volume - 200)

There are 5 million job searches on Google every day, which makes Google Jobs one of the most important potential traffic sources for job boards. 

Google scrapes relevant job postings from all over the web and displays them on top of the search results whenever someone’s searching for specific jobs. 

So once a job posting appears on this list, it can generate an additional amount of traffic for your job board. 

To get Google to feature your job posting, you need to have structured data for job search inside your job details page. Additionally, make sure you include as much information as possible in a job posting, such as company name, location, salary range, employment type, etc., to increase your chances of being featured.

Also, if you’re using jBoard for your job board, we automatically integrate with Google Jobs, so you won’t need to do anything technical here. 

All the techniques mentioned above are important for SEO, however, there will be many job boards following those tips. So, how to convince Google and other search engines that the content on your job board is more relevant and credible? 

One of the key metrics that Google pays attention to when evaluating a website is backlinks. Backlinking is the process of linking back to your original website through other sources, and Google values it way too much. 

Here’s an example that shows just how important Google finds backlinks. If you search “cyber security jobs” on Ahrefs, the top 10 results will be the following:  

If you take a closer look at the 5th and 6th results, you’ll notice that they are not too closely related to the intent of our search. However, they are still in the top 10 results, instead of, for instance, the result of Monster, which is closer to what we’d like to see as a user. 

One of the key reasons is (say it with us!) the backlinks. Because while Monster’s related page only has 32 backlinks, the 5th and 6th top results have 134 and 85 backlinks, respectively. 

This is why backlinks are so important if you want to rank high on Google and why you should start paying attention to them if you haven’t already done it before. 

Here are some tips that might help you build quality backlinks for high ranking: 

  • Make sure the websites linking to your page are trustable and authoritative
  • The anchor text of your backlink should include your target keyword 
  • The link is a “Dofollow” link, so search engines can see how valuable it is and determine where to rank it on SERP  

How to build backlinks? 

The web is full of effective backlinking tips and tricks by SEO giants like Backlinko, Ahrefs, and Semrush. However, based on the job board SEO examples that we’ve seen our clients succeed with on jBoard, here are some helpful points that are specific to job boards: 

  • Get backlinks from other blog posts connected to your niche: Sometimes, most of the backlinks are from blog posts related to your niche. But not all of them might be “DoFollow” links. What do most job boards do to get a “DoFollow” link. They contact the website and try to negotiate. Some websites might want additional money for it, some might want to do a backlink for a backlink, etc., but at the end of the day, it will help your job board grow.
    We’ve analyzed the CyberSecrityJobs website, which has more than 1K backlinks, and turns out a big part of it really comes from reliable blogging websites, such as Forbes. 

  • Pitch your job board to universities: Another part of the CyberSecurityJobs backlinks comes from university pages. This is because many university websites usually have Resources pages, where they link to helpful websites where students can find job openings related to their profession. So, you can pitch your job board to relevant university pages and get a backlink from their website mostly for free. 

  • Share statistics about the related niche: Since you have a job board, be it a niche one or a general one, you have full access to related information. You can use it to create statistics about the hiring trends in the niche, useful employment percentages, most common skill requirements for jobs in that niche, etc. Once you share it with the right SEO metrics mentioned in this article, various pages may find it useful, use the info in their blog posts and link it to your website.

  • Share niche-related infographics and videos: According to Backlinko’s study, compared to other types of content, the following content formats tend to generate an overwhelming amount of backlinks:

This means you might have a better chance for other websites link to your page if you create and share helpful infographics and videos. Of course, to encourage them to do so, you need to create visuals that have value and high quality. 

5. Do On-Site SEO 

While the majority of SEO for job boards is made up of creating backlinks and content, there are still some simple steps you can take on your website to improve your ranking. These are done to improve your on-page SEO and ensure Google that the users will have the best experience on your job board: 

  • Have a properly generated Sitemap.xml file to help Google easily index your website.
  • Ensure the site is using HTTPS since Google favors those kind of pages. 
  • Have a good website speed since it’s one of the metrics by which Google decides how to rank the web page.
  • Have proper title tags, meta descriptions, and one H1 tag on each page since they help Google understand what’s your page about.
  • Make sure your job board is mobile-friendly since Google is doing mobile-first indexing.
  • Make sure your website is user-friendly since the amount of time a user spends on your website is a deciding factor for Google. 

Summing Up 

All in all, ranking on the first page of Google is not an overnight thing, considering the whole competition on the web. It’s a process that takes both time and hard work. In general, we’ve seen job boards get the initial traction at least 2-3 months after the set-up. However, it’s important to keep working on your job board’s SEO and building your domain ranking since that’s the key to having a successful job board.  

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