From Scratch to Success:
How 4DayWeek.io Became a Job Board Powerhouse
JBoard | January 17, 2025 | 33 min read
Introduction
What if you could build a job board in just two days and attract over 500,000 subscribers? That’s exactly what Phil McParlane, founder of 4DayWeek.io, has achieved. His job board and platform is redefining how we think about work-life balance by exclusively listing jobs with a four-day workweek.
In our latest interview on the JBoard YouTube channel, Phil shares his inspiring journey:
- How he identified a niche and turned a personal frustration into a thriving business.
- The strategies that helped him grow his newsletter to nearly 500K subscribers.
- His unique approach to monetization by focusing on audience engagement rather than just job ads.
- Insights into navigating challenges like AI’s impact on SEO and market shifts.
Whether you’re just starting out with your job board or looking for creative ways to scale, this interview is packed with valuable lessons and actionable takeaways. Watch the full interview below, or read on to discover the insights that can help you take your job board to the next level.
Key Takeaways from Phil McParlane’s Journey with 4DayWeek.io
Start Small and Validate Your Idea
Phil built the first version of 4DayWeek.io in just two days with minimal effort, focusing on validating the concept. A simple site with no job listings went viral on Hacker News, proving demand for jobs with better work-life balance.
Find and Own a Niche
By focusing exclusively on jobs offering a four-day workweek, Phil carved out a highly specific niche. His advice? The narrower your niche, the easier it is to stand out and attract a dedicated audience.
SEO is Critical for Job Board Success
Phil emphasized the importance of SEO for job boards, noting that search engine visibility was instrumental in growing his platform. He created content around low-competition, long-tail keywords to capture relevant traffic early on.
Monetize Your Audience, Not Just Employers
Instead of relying solely on job postings for revenue, Phil monetized his 500k newsletter audience with ads and affiliate partnerships. This approach diversified his income streams and leveraged the side of the marketplace with higher demand.
Build for Automation and Scalability
Phil highlighted the passive nature of running a job board when built right. By automating job scraping, newsletter distribution, and other processes, he created a business model that allows him to focus on growth and new ventures.
Roll with the Punches of Industry Changes
SEO and technology are constantly evolving, with challenges like AI reducing organic traffic to informational pages. Phil shared how diversifying his traffic sources, such as leveraging social media, helps mitigate risks.
Engage and Retain Your Audience with Email
Phil’s email-first approach enabled him to capture job seekers early and nurture them with relevant content. He emphasized the importance of clear CTAs, short onboarding email sequences, and consistent newsletters to drive engagement.
Be Resilient and Adaptable
Building a successful job board isn’t a straight path. Phil openly shared his struggles during the first six months without revenue and his experiences adapting to industry challenges like changes in Google’s algorithm.
Episode Transcript
Martyn Redstone 0:01
Martyn, hello and welcome to the J board YouTube channel. It's the go to resource for job board builders, looking to learn from the most innovative minds in the industry. I'm Martyn Redstone, and in today's episode, I'm joined by Phil mcparlin, the founder of fourday week.io. One of the most unique and inspiring job boards on the market four day week is dedicated to helping job seekers find roles that prioritize work life balance by exclusively listing jobs with a four day work week, which is what 36 hours a week, maximum, really, in a world where burnout and overwork are all too common, Phil's mission is really resonating with job seekers and progressive employers. Today, we're going to be diving into Phil's journey of building four day week, exploring the rise of the four day work week movement, and really just uncovering the lessons that he's learned along the way, whether you're a job board builder, an entrepreneur or just curious about how the future of work is evolving. This episode, I think, is going to be packed with insights that you just don't want to miss. So let's jump in and hear from the man who's helping to redefine how we work. Phil, welcome to the show.
Phil McParlane 1:07
Thanks, Martyn, that's a great intro. No pressure.
Martyn Redstone 1:13
No pressure at all. No pressure at all. So Phil, thank you so much for joining me. Why don't you share us a bit about your professional background and what led you to start your job board? Yeah, without
Phil McParlane 1:25
boring everyone, I'll keep it quite short. So I'm a software developer. That's what I started out as. Started working as a data scientist, which before it was even kind of called that, and then, yeah, kind of just got a bit disengaged with my job. Wasn't loving it, looking for other things to not be in the job. Basically started many a business. I must say, This is not my first rodeo, and it's probably my first success. It does, just show you, it does take a long time sometimes to get to get a hit. And yeah, I guess we'll get into it. But decided to leave my job to start this job board, which is, as you say, focusing on jobs with a better work life balance, basically. So
Martyn Redstone 2:06
So what inspired you to focus on that niche, that that four day week, that better job life balance? What was the inspiration behind that? I mean,
Phil McParlane 2:15
honestly, it was my scratching my own itch. I live in Glasgow, but I was traveling to Edinburgh every day. So I was traveling almost three hours per day. I didn't leave much time, you know, for like, life, it's one and a half hours each way. And yeah, just always, always wanted something that was like, not part time, but not full time, but something kind of in the middle, I didn't even know the phrase four day week, and I was searching for, like, near full time jobs and all random queries, just like five, six years ago. And honestly, it just annoyed me, if I'm being honest, that every single job is 40 hours a week, or like 35 over five days, or whatever it is, they're all the same. You know, there's no variation. And it's mad, because your variation in all aspects of life, but when it comes to like a career, everyone does nine to five pretty much so you have no one frustration. And then I started looking into it, and then I came across the four day week, and there was little embers of things happening. Some companies were doing it. Buffer.com was one of the kind of first ones I came across, yeah, and I just, I put, I put a site up online, and I swear I spent like two days on it, because I've had so many bad businesses. I was like, I'm going to spend no time on this at all. I just want to get out there and see if anyone likes it. I know it's kind of obvious. In hindsight, I put up four day week jobs. There wasn't even any jobs on it. It was just like a bit of a manifesto of this is what I want to see, jobs with a bit more kind of flexibility. And look, you know, lo and behold, it went semi viral on Hacker News, which is popular in forums, you know, or for software developers. And yeah, I got like, 300 sign ups in the first day or something. I was like, Okay, this is something that people won. I'm going to build this now. And yeah, as I said, there was no companies, no jobs. I was scratching everywhere over the internet to find companies. I got some I just put them up online for free, no charge whatever, and yeah, just kind of started from there. It was a very it was very fast initially. And then the thing is, when you launch a website and you don't have any traction with SEO or Google, you get this kind of big jump, and then nothing happens for a long time. And there was six months of struggle, but after about six months ago, a couple of sales basically on the job board, and decided to just throw caution to the wind and just go for it. Quit my job and, yeah, the rest is history. Yes, interesting,
Martyn Redstone 4:31
interesting. So that was how long ago was it that you when did you found the job board? So 2020, and I
Phil McParlane 4:38
actually remember the moment that I realized I was going to do it like I was in work. I traveled one and a half hours about to travel one and a half hours back. It was a Friday, and everyone's playing table tennis, and I'm just like, why am I traveling for a table tennis tournament? Basically, you know, it's ridiculous. So I kind of got a bit of, yeah, just that was one of the moments that I was really like, this is an. Collection. I can kind of be traveling to do this every day. So, yeah, but 2020, was, it was the height of the pandemic. I think it was December 2020. Things were changing. You know, there was a lot of change with the view and work. You know, remember remote work? That was like a dirty phrase, people can, you know, it was like working from home. People didn't believe that you could work from home. And then that obviously became quite obviously became quite normalized. And yeah, what four day week was one of the things as, I guess, changed an opinion post pandemic. So,
Martyn Redstone 5:29
and there's no absolutely, and there's certainly been quite a massive shift in that side of things while we talk. You mentioned remote work, but actually, there has been quite a significant shift in the thought process around the four day week. And last year there was the national experiment, I think it was called around four day week. So what, how did that affect? You know, did you see the trends? Obviously, you've had kind of four or so years of of data and trend going on now, have you? Did you see it really picking up last year, or what's been some of those key milestones over the last four years?
Phil McParlane 6:04
Yeah, I mean, honestly, I got a little bit lucky. I say lucky. I've had so many attempts at these things, and none of really stuck. So I guess just keep trying, you will eventually get lucky. I got lucky. And, you know, at the same time, 40 week.com which is the not for profit, they do all the research studies and the pilots. They were really ramping up, and they were doing lots of studies into the four day week. And there's been so many and Like honestly, every country you could imagine, and the results from all these pilots have been pretty much the same. You know, productivity goes up. It's easier to recruit. People stay in the job for longer. People are healthier, they're happier. There's just so many things I could list off, probably about 20 and yeah, it's just it really coincided with a bump in traffic. People were searching for four day week jobs, a lot more on Google. And I just so happened to be in the crossfire of that, I guess. So that worked out well, for
Martyn Redstone 6:57
sure, brilliant, real, real kind of trendsetter going on there. So how did you, how did you ensure that you captured that traffic? Was it, you know, how did you capture that traffic? Good SEO. What was your strategy behind that? I
Phil McParlane 7:13
mean, there was SEO, really, to be honest with you, I don't there's any job boards out there that can survive without some sort of Google presence. We do bow down to the beast as Google. And you know, there's been, I can talk about that later, but there's been some changes, I would say, with Google, especially with, you know, the algorithm and AI stuff. But in the early days, it was just all SEO. I was just learning SEO as much as I could in my spare time, I was watching all the H refs YouTube videos, which I definitely would recommend, if anyone's getting into building job boards, watch those and, yeah, just putting content out there. Eventually I was, I was starting and writing all the content myself for the website. Eventually you get to a point where you start time, you have to outsource it a little bit. So, yeah, that was the early days. It was just all Google. And as time goes on, you start getting websites linking to you got some kind of good press coverage. And I was lucky in that, you know, the 40 week is something journalists like to write about. It's quite trendy, it's interesting, it's catchy, it's clickbaity in some ways, almost. So, yeah, just SEO, SEO. SEO was, that was, that was the real early days. But yeah, we can talk about that. Tune in slightly, I guess.
Martyn Redstone 8:21
Yeah, absolutely. And I suppose, just to kind of, you know, focus a little bit on, you know, the early days again, you know, you mentioned that, you know, it was a bit of a slow first six months until you made your first couple of sales. But you had some early success with sign ups from, from a piece on Hacker News, how did you, how did you get into Hacker News? How did it appear there? You know, some, some of our listeners might and viewers might want to, might want to understand how to actually get into the the echelons of a developer kind of forum. So,
Phil McParlane 8:53
I mean, I'll say Hacker News is kind of like Reddit, and the clientele are quite picky about what gets posted, and they can be quite harsh. So I guess I was lucky in that it was a job board, mostly for software developers initially, and it kind of just hit a chord with a lot of people. A lot of people felt it so during COVID times, especially working long hours, etc. And, yeah, just right time, right place. But Hacker News isn't going to be somewhere that I'm going to get traffic forever from. It was a one hit thing. So I would say focus more on the sustainable stuff, like social media, SEO, all that kind of stuff, absolutely,
Martyn Redstone 9:31
but, but a great first kind of bounce in. Yeah, absolutely. So. So that was, you know, four years ago you launched the board. It took six months to get your first couple of sales. So over the last four years, what's been, what's been the key milestones, you know, what are some of the biggest successes that you've achieved with the job board over the last four years?
Phil McParlane 9:52
I mean, I would say it's quite heavy. My job board specifically, is very heavy on one side of the marketplace. I. There's not many employers, but there's lots of people interested in the 40 weeks. So most of the successes can come from like, I'm almost at half a million sign ups to the newsletter lifetime. Not quite there yet. Obviously people unsubscribe. So the newsletter goes out twice a week to about 100,000 people. That's been the biggest one for me, and it's been the biggest way of revenue, to be honest with you, like just selling ads. And I don't mean job ads, I just mean ads, ads for tech companies, anyone that would want to get in front of an audience of mostly tech, mostly North American, for whatever reason, you know, software engineers, etc. So that's been the major success, I guess. And yeah, things have changed with that as well. There's been a lot of volatility in the last few years with AI and even, like sending out emails, it goes into spam folder, a lot more stuff like that. You gotta roll with a bunch of So, yes,
Martyn Redstone 10:56
yeah, absolutely. So let's focus on that then. So, so you mentioned, one of the biggest successes has been, you know, the number of, number of candidates, number of job seekers that are looking for, you know, that are signing up to your newsletter. And so you've monetized that audience. Ultimately, how did you, how did you decide that is so? So a lot of a lot of our job board, kind of audience, one of the biggest struggles is monetization, and whether to monetize the job seeker, whether to monetize the employer. But you've gone about it a slightly different way and monetized the audience, rather than one of the direct users of your job board. Could you go through, I suppose, without giving away too many secrets, you know what your commercial strategy is on, on both the kind of job board side, but also how you came to to make that a success, monetizing your audience? Yeah.
Phil McParlane 11:54
I mean, I guess I had not much of a choice, really, in that there's so few companies that have a 40 week get as really as I could name them all. It's that. It's that small, yeah, and whereas there's lots of people coming, so I didn't really want to sell anything, but I could run ads. It still makes the platform free. Some job boards lately have been and it's fine. I don't judge to do whatever works. But, you know, they kind of make these hidden posts. We've got to unlock them. You've got to pay to unlock them, stuff like that. And I could definitely went about that that way, but it didn't sit right with me. So I just felt that it would be better to monetize through ads, like affiliate deals. You know, I advertise a lot of like Resume Writing Tools and these kind of things, and it's just like a product that is very relevant for that person at that time, and then you'd cover letters, etc. So that's been more the strategy. Maybe I've missed out on a bit, left a bit on the table by not making it, you know, charging the side of the marketplace that is in abundance, which is the person hiring. But yeah, it just felt with little kind of vision of the 4d we can be open and just didn't separate, I guess, no,
Martyn Redstone 13:04
no, that. That makes perfect sense. And I think that a lot of people will be quite, dare I say, not jealous, but, but, but quite interested in understanding how, in you know, in four years you've, you've been able to build a database of 400,000 for your newsletter, or more, sorry, almost 500,000 for your newsletter. How did you, how did you go about getting that level of interest and that level of signups? I
Phil McParlane 13:38
mean, so I guess one thing I've learned in software development over the years is, first of all, user users are very lazy. They will spend so little time on your site, like eight seconds or something, if you do not capture them straight away, you're just not they're not going to come back. So like when you come to my site initially, it just says, find a four day week job. You know, work less, earn the same find a better work life balance, and it's just sign up for free. Massive in your face. I don't see that a lot in job boards, like a lot of job boards, you go into the website and you're just instantly into the jobs. There's pros and cons to both. By the way, I should say definitely there are pros and cons. But with me, I wanted to just kind of get their email, you know, get back in touch them. Just send them. Just make it more two directional and long term, rather than they just come and they just see the jobs and then you leave. And so I was focusing on collecting emails, I guess, as a primary strategy. And who do you know? It's it's easier for me than some other job boards, because find a four day work or get a four day work beat job. It's just like, wow, you know. So that was an easy sell to, I guess a lot of people.
Martyn Redstone 14:45
Okay, so that makes sense. So CTA front and center, you know, with with some clear kind of, I suppose, call outs of what people are signing up to, what they're there for. And like you said, you know, they're. They're they're lazy, and they want their problems being solved pretty quickly. So, so that makes perfect sense. So how did you get, I know, like we said, you know, it's quite an en vogue, you know, very, very heavy towards the the job seeker side of the market in terms of what you do. So So we talked a little bit earlier about advertising SEO, etc, etc. So how do you get that level of traffic to your job board?
Phil McParlane 15:27
I mean, initially, when I started out, it was writing. So the key thing about SEO, if I want to summarize SEO in one word, one sentence, it would be, find what people are searching for and write content that addresses those searches. But not only that, address the stuff that no one else is really writing content about, the kind of low competition stuff. So, you know, that would just be called long tail searches. It would be, you know, what is the interview process at Facebook for a data scientist or something, something that's really kind of towards the end, not many people search for it, but at the same time, not many people are writing content about it. And then, third of all, it's a very relevant audience, these people who are wanting to know the interview process at Facebook, they're in the interviewing stage. Obviously they're searching for a job, and you have jobs, so it's kind of a good match. So for me, was just writing a lot of content that the job seekers would be interested in, especially at that time, in their in their searching journey, I would say it's changed a little bit. With AI has kicked out a lot of informational type queries. You know, if you type into Google, you know, what is a four day work week? Instead of me being number one, is now a four day work week is 32 hours. You know, it's the AI summary. So I've kind of laid off that a little bit lately. I knew it was coming for a long time, but yes, LV, there's been many changes in SEO, and there will be more.
Martyn Redstone 16:50
And how do you keep up with that
Phil McParlane 16:53
tough? That's tough. I spent a lot of time thinking about this. I think the main thing you can do is just diversify. I'm trying to, like, get away from Google as much as I can, although I can never get away from Google, it's always going to be there. It's always going to send traffic, but focusing more on social media, that kind of thing. But it's tough. I'm not going to lie. I know some job board owners recently that have been hit pretty hard, but the updates. So if you are one of those, you're not alone. I was hit as well. But thankfully,
Martyn Redstone 17:22
it's still not too bad. Yeah, what was the impact of those updates?
Phil McParlane 17:25
I mean, for me, I think it was about 30% to 40% of traffic just within space a few weeks. So it was a hard one to take. But what I would say is most of the traffic that it did take was kind of like low value traffic. It was stuff that AI could easily answer. And it was traffic that people would come onto my website, get the answer and leave. It wasn't like high converting traffic. It's not too bad that I would say the actual impact is much less. But when you're monitoring analytics every day and you see 30% drop, it's a bit annoying. Yeah, that's
Martyn Redstone 17:57
that's pretty harsh. Yeah, absolutely. And so did you see an impact in the number of sign ups as well? A
Phil McParlane 18:05
little bit, yeah, but not to the same degree, I would say, yeah. Okay,
Martyn Redstone 18:08
so that's not so bad. So, so once you've got those, those people signed up, how are you keeping them engaged? You talk about newsletters, you know, what's the what's the cadence of that? Is it weekly? Is it fortnight? Is it bi weekly? You know, what kind of content are you sharing, and what are you seeing the impact about, in terms of click through, rates, people returning to the site. How does that look?
Phil McParlane 18:30
So, I mean, like, when they sign up, initially, they go into a very short email sequence, and it's, I think it's like two, maybe three emails. And part of it is just like, tell them what the four day week is what it's all about, what we're pushing for, being very clear about the language, because four day week means different things to different people. Four long days, four short days, less, salary, blah, blah, blah. So just kind of setting out the pros and cons and what it means. And then also, I'll be honest, there's a third email that's more like how to kind of get a job. And it's like tips, seven tips to, you know, write and see your resume, and some of the some links are affiliate links. Just gonna be honest, that's the third email that goes out. And then after that, they just get two emails a week. Obviously, they can unsubscribe at any moment, but it's just like, it's 40 jobs with a four day week and four companies with a four day week. So definitely, like, gives them what they've been looking for. But, you know, people are typically searching for a fairly short period of time, so they come and go, it's quite but then you get some people that, just, like the I do, like an update on, not an update, but just some sort of, like, thought about the four day week or something I've been thinking about. I don't know. You could maybe call it thought leadership, although I hate that phrase, but yeah, just, just to keep it interesting, so it's not boring jobs every week I do put a bit of effort into it. So, yeah, that's, that's what it isn't. It does, doesn't have a massive click through rate, I'll be honest, like with all newsletters, single digit percentages is pretty common and. But you know, if people want a job, they'll click on it and they'll apply and, yeah, it's all good in the long term, I would say,
Martyn Redstone 20:06
No. Sounds good. Sounds good. So, so let's talk, let's talk some numbers then, just so that I can kind of get get my head around this. So, so most of your revenue is coming from monetizing your your audience. Is that correct?
Phil McParlane 20:22
I would say. So, yeah, yeah, it's adverts. I can go a list of all the things. It's advertising in the newsletter. When they sign up, initially, they give me their email address, and I ask them, Do you want your resume reviewed for free? And it's like an AI resume review. It'll tell you you're missing some things here, as you do bullet points here, blah, blah, blah. And then there's, like, an upsell. And I work with a company, I should be clear, called right see that does that. So that's one, so obviously job ads, but I wouldn't say I would, yeah, it's not one of the larger revenue streams, if I'm honest, which is kind of funny, because you just expect job board. When I came into this initially, I was like, I have a job board, I will sell job ads. And then it didn't pan out like that even close. What else? Yeah, just got their affiliate, lots of affiliate deals for resume writers and that kind of thing. And, yeah, that's, that's about it.
Martyn Redstone 21:14
That's, that's great. And I suppose you know based on the fact that you, you left kind of full time permanent employment three and a half years ago. It's obviously sustained your income. So, yeah,
Phil McParlane 21:28
I mean, last year was more, the revenue was more than my salary, I should say. But that doesn't mean that, yeah, yeah. There's a lot of costs they come off. Yeah, I think I've spent about 50 grand on SEO stuff over the last few years, but, but it's investment you're investing in that show. If I ever sell it, I would hope to get that back and more. But yeah, it's been I had a really good year last year, as I say, it was more than my salary I've ever, ever made the last few months of the last year, as I say, that's when all the AI stuff happens. So it's a bit nervy times in the Old SEO world, but there have been every times before, and, as I said, times in the future. So what's the plans for the
Martyn Redstone 22:08
future? Then, what does 2025 hold for for you and for four day week. So the
Phil McParlane 22:13
beautiful thing about Well, first of all, about 40 week, it's getting more companies. For me, it's getting more jobs. I mean, why do people come to the job board? They come and get a job. They want as many jobs as you can physically get that are relevant to them. So it's getting more jobs. I mean, at the moment, I think I've only got one and a half 1000 jobs on the website, but a lot of them aren't specifically four day week. They're like four and a half day week, or they're like four day week during the summer, there's lots of categories I've opened up to, just because if I did only four day week jobs, there would be a lot of people fighting over very few jobs. So there's that. And I'd also say the beautiful thing about doing a job board is you get to a point where it is just so passive. It's like, unbelievably passive, to the point where some days I'm like, How do I fill my time? I don't really know what to do. Everything's automated. All the job squat automatically. The newsletter is created mostly automatically. You know, it gets the point where I'm just adding stuff for the sake of adding it. So the nice thing that gives me is time to, obviously, spend with family, friends, etc, but also to, like, build new things. So I've got a little new thing on the side. There's nothing to do with job boards, I should say, but yeah, just gives you time to do stuff. It's a very passive business model.
Martyn Redstone 23:27
That's good to know. So let's just kind of on that passive side of things. So you know, 1500 or so jobs on the job board right now, like you said, you've opened up the categories to make it a little bit more flexible around what that four day week means. How are those jobs getting there? Are they all posted by employers? Are they aggregated from elsewhere? Are they put on manually? How are those jobs getting there? So
Phil McParlane 23:54
this is the kind of, I guess, unspoken truth of the job board world is that most job board jobs you see on job boards are like crawled or scrapes. You just, you have a, you have a chicken and egg problem. I mean, if you're starting a website and you're trying to give jobs to people, but you've got no companies, the companies aren't going to come because the people aren't going to come. You know, it's just like, you need to get started somehow. You just gotta get jobs up there. And you know, 99 times out of 100 the company is delighted that you're putting them out there. You're giving them a backlink to the website. You're giving them some applications. Obviously, if the company gets in touch and says, I don't want on, that's fair enough. I've done that before, but, yeah, most of the jobs are scraped. I've spent a lot of time finding companies that have a 40 week and then mostly I've been focusing on selling jobs. Are at the top of the top of the list because you know, when you scrape the job, you might be at the top of the list for a few hours, and then you're away. But if you pay you get up there for a whole month or something. So that's the kind of way I've done it. I guess it changes slightly between job boards, but yeah, you just gotta get you gotta get traffic, and the only way you get traffic is with jobs. So
Martyn Redstone 24:59
yes. Which and the way you're doing it's quite a traditional way of doing it as well. There's nothing, there's nothing secret about having to backfill and aggregate chicken and egg problem, like you said, is a very well known one. So, so if you, if you were stood in front of a room of aspiring job board owners, what would your advice be to them? Where would they start? Lessons learned, those kind
Phil McParlane 25:27
of things, I would say, like niche to begin with. If you're just on your own and it's just you, and you want to get a success fairly early on, and you don't want to make your life a pain. I would say niche hard, like I niched on four day week. It's very specific. It's a growing area. If you can find a niche that's growing even better. What else I mean? I've got an exact an exact match domain. I don't know if that makes much of a difference these days, but just having four day week.io, is my domain name. It's makes it easier to rank on Google. I still think that is a signal for sure. And yeah, as I said earlier, like if you're doing a job board, you need to be doing SEO. You just have to be get get good at it. It's not rocket science. It's you can learn it pretty quickly. There's a lot of free content out there. As I said, the eight trips YouTube was where I learned. And, yeah, just get going. Don't overthink it. But I would say that the first decision is quite important. Is picking the niche, picking what you really want to focus on. Because how many times I've seen someone like announce on Twitter and launching a remote job board? I'm just like, you're setting yourself up for disaster, because there's just so many remote job boards. And I do know someone that actually did it and made a huge success, Leor, who you should have on, actually, remote rocketship.com. Has done amazing. But yeah, I would say focus on a niche is easier than just doing what everyone else does.
Martyn Redstone 26:56
Yeah, yeah. And, and finally, you know, you said that you kind of launched it in in a couple of days. You know, was that were you able to build something yourself, or did you use software that was already provided out there? How did you go go about launching it in such a quick amount of
Phil McParlane 27:15
time? So I am probably not unique, but a software developer. Not all job board owners are a software developer, so it just made sense for me to just do something very quick and custom. I could get up within a day. If you're not a job board owner, I'd probably recommend using software to honestly. I know that obviously you have J board but yeah, just makes it easier. It does make it easier. There are pros and cons to both. I should say there's definitely pros and cons. But for me, being a software developer, it just made a lot of sense. Made a lot of sense to do it myself. But then again, long term, I'm running into issues, there's bugs, there's becomes a bit of a challenge to keep the whole thing running. But yeah, pros and cons,
Martyn Redstone 27:55
absolutely you gotta, gotta have something to keep you from being bored, haven't you all good stuff. Well, look, I've really, really appreciated you joining us today, just to share some of your, your experiences and your, your lessons that you've learned. Where can people find you if they want to get in touch
Phil McParlane 28:15
with you? Yeah. I mean, I'm on LinkedIn search. Phil mcparlan, which is a quick one to spell, but yeah, on there, on Twitter, I've not been posting much lately. Yeah, that's another algorithm change. I should say. I used to have a decent following on LinkedIn, on Twitter, and then that just gets rug pulled as well. But anyway, I feel like I've moaned a lot, so I'm Phil O star on Twitter, if you, if you really
Martyn Redstone 28:37
want to find it there, we'll, we'll make sure that's linked to. That's for sure. That's for sure, good stuff. Well, Phil, thank you so much for joining me, and I look forward to keeping in touch and seeing how things go with your job board. Yep, I
Phil McParlane 28:49
appreciate it. Martyn, thanks for having us on. Thanks a lot. Bye.
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